BRANDING / CLASSROOM PROJECT
The Pilgrim Company is a hypothetical brand which was born as a result of a classroom branding assignment. Everything about the brand - it's name, identity, vision, mission and graphics were to be designed in the assignment.
“The travellers are pilgrims and the world - their pilgrimage.”
The pilgrims are the travellers and The Pilgrim Company is the community of such travellers. With the help of the brand, a traveller can explore new places, ask others for travel advice, and be a part of a community that loves to travel.
MOODBOARD AND EXPLORATIONS
THE FINAL IDENTITY
In the backpacking culture, travel is often associated as a way of living, rather than a vacation. Travel to them means a lot more than just visiting a landmark or a famous city. They travel because they absolutely love it - meeting new people, taking risks, going on adventures, trekking and all of it. This is the kind of the culture the brand stands for and advocates. And the identity should attract audience of the same mind set.
I wanted the identity of the brand to be symbolic and very simple. The identity is based on the idea that “one is on an endless journey without a destination”. So the Pilgrim Company identity is shows a circle between a infinite shaped path, signifying an endless journey.
BRAND LANGUAGE
Once the identity of the brand and the nomenclature was in place, I went ahead with developing the brand language of The Pilgrim Company. I wanted the brand to be bold, forward, and youthful.
To achieve this, I used bold and all caps type treatment to The Pilgrim Company. The font used was Nexa. The type was then inclined on an angle of 20°. This inclination was then used in different brand collateral in forms of type treatment and patterns.
The brand has a very minimal colour palette, so blue became very prominent and impactful in the language. The colour, typography and inclination were all used to established a synergistic brand language.
THE WEBSITE
The Pilgrim Company website was one of the most important brand collateral. This would be the platform where the brand would communicate the most.
The website would have three main parts - The Search Engine, The Sanctuary ( Forum) and the Trip Planner. So, you could search for a place using search engine, plan about it using the planner, and if you still have questions, you could ask the community through forums. Hence, the Pilgrim Company will become a handy tool for anyone who’s travelling.
The Pilgrim Company Website. Click the play button to see the home page of the website
The Discover page. You would land up on this page after you search for a place from the home page. The page is like an information portal for the place that you want to discover and provides you with information about the place and tell you approximately if travel to this place is cheap or expensive. In the bottom of this page, you can visit travel diaries by other users and also ask the website's forum, The Sanctuary, if you have questions about this place.
The Sanctuary is the forum/blog part of the website which features content from the user. This content include pictures, travel journals, guides and questions and doubts of other travellers. If you are travelling to a place and have some doubts, you can ask on the Sanctuary.